WE ARE M – On our 50th anniversary we’re celebrating five decades of fascinating history with a great community. We dedicate this jubilee not only to our numerous successes, but above all to our enthusiastic fans, drivers and all M enthusiasts. A new era is beginning, an era of emotion, electrification and powerful technologies.
Our very own interpretation of performance, electrification and expressive lifestyle will shape BMW M in the future. In addition to numerous product launches and events, we have a few surprises in store throughout the year. The 50th anniversary kicks off with the "Huddle Speech". WE ARE M.
For the past 50 years. One Team. One Passion.
This most sporting of gatherings shows what makes us tick. However different the vehicles and their drivers might be – we all love the faster heartbeat, the adrenaline and the goose bumps triggered by every BMW M. What unites us is the passion for that special feeling experienced by every driver of a BMW M. WE ARE M.